PPC (Pay-Per-Click) is a form of online advertising where you pay only when someone clicks your ad. It’s a highly effective way to drive targeted traffic, increase visibility, and generate leads or sales quickly.
I manage PPC campaigns on platforms like Google Ads (Search, Display, Discovery, Shopping, performanceMax), Bing Ads, and native advertising networks. Each platform is chosen based on your goals and target audience.
As a freelance consultant, you work directly with me. You get personalised attention, tailored strategies, and cost-effective solutions without the overheads or bureaucracy of a large agency.
I focus on ongoing optimisation, including keyword targeting, bid adjustments, ad copy testing, and audience refinement. My goal is to maximise your return on investment by continuously fine-tuning your campaigns
Native ads blend seamlessly into the content users are consuming, making them less intrusive and more engaging. They’re an excellent way to build trust and drive conversions without disrupting the user experience.
Yes! Bing Ads often offer lower cost-per-click rates and access to a unique audience that may not be reachable through Google Ads alone. It’s an effective way to complement your overall PPC strategy.
PPC costs depend on factors like your industry, competition, and campaign goals. I’ll work with you to set a realistic budget and ensure every penny is spent effectively to achieve your objectives.
PPC campaigns can start delivering results almost immediately after launch. However, ongoing optimisation is essential for long-term success and ensuring you’re getting the most out of your investment.
Absolutely. While PPC is known for delivering quick results, it can also play a significant role in a long-term marketing strategy by consistently driving leads, sales, and traffic to your website.
Simply contact me for a consultation. We’ll discuss your goals, budget, and target audience to create a customised PPC strategy that works for your business.
