Crafting a marketing strategy that aligns with your budget and goals is essential for success.
Whether you’re aiming for a small, one-off promotion or a comprehensive, long-term plan, understanding where to direct your investment for the highest return is crucial. For larger campaigns, a strategy often spans multiple platforms. With my extensive expertise, you can be confident that your resources are used efficiently. My experience helps you avoid common pitfalls and wasted effort, ensuring that every step is optimised for maximum impact and results.
Pay Per Click (PPC) is the backbone of many paid digital advertising strategies.
Platforms such as Google Ads (Search, Display, Discovery), Bing Ads, Native advertising, and LinkedIn are all part of the mix. With me, you can expect continuous spend optimisation, advanced remarketing strategies, and dedicated conversion rate optimisation (CRO). My approach ensures that your campaigns are finely tuned for maximum efficiency and return on investment.
Search Engine Optimisation (SEO) is all about securing strong organic rankings in search engines.
My approach includes comprehensive techniques such as technical auditing, in-depth market analysis, targeted content strategy, and effective backlinks and outreach campaigns. With a tailored SEO plan, I ensure your website not only ranks well but drives meaningful traffic and engagement.
Social Media Marketing offers powerful opportunities for both paid advertising and organic growth.
Leveraging social channels can significantly boost brand awareness and drive new business. I provide comprehensive services, including paid ad setup and management, strategic organic growth initiatives, influencer marketing, and creative campaigns designed to generate leads and sales. My tailored approach ensures your business stands out and engages effectively with your target audience.
Email and SMS marketing are powerful assets to any campaign, helping keep your brand top of mind and your customers informed.
My strategies include funnel nurturing, drip campaigns, timely communication journeys, and targeted SMS outreach. These approaches ensure your prospects stay engaged and your customers remain updated, fostering stronger relationships and driving repeat business.
A great online presence starts with an exceptional website. It’s your business’s digital showroom and must reflect your brand, effectively showcase your services, run at top speed, be SEO-optimised, and provide an effortless user experience.
With my expertise, you can expect: comprehensive website design and development, bespoke app solutions, ad hoc fixes, ongoing website maintenance, and custom dashboards. With proficiency in 11 coding languages, I provide solutions that go beyond standard, off-the-shelf websites, ensuring your site is uniquely tailored to meet your needs and stand out in the digital space.
My skill set is broad and diverse, covering a wide range of marketing and technical capabilities. Listing everything would take forever (and get pretty boring!), so here are some of the most relevant additional services I offer:
With my extensive experience, I can support your business across multiple fronts, adding value wherever it’s needed most.
Paul is an outstanding digital marketing professional, among the best in the industry. His expertise and dedication make him invaluable to any project.
His technical skills in digital marketing are top-notch, complemented by an unparalleled work ethic.
Paul is a highly driven marketing expert and a fantastic leader. He is a pleasure to work with...
Anyone who works with Paul will benefit not only from his professional experience, but also his great sense of humour and fun personality.
Paul is a high-performing, experienced leader in digital marketing strategies across omni-channel campaigns. His skills range from team leadership and motivation to PPC growth and client onboarding. Paul’s focus on performance optimisation and automation, founded on his data-driven marketing approach, make him highly valued in his field.
Paul is an exceptional Digital Marketer. Not only is he incredibly skilled from a technical standpoint, but he is also a fantastic leader and mentor. Paul is always ready to tackle any challenge and consistently succeeds with flying colours.
Paul is one of the most impressive and focused digital leadgen specialists I have ever worked with. He’s data-driven, highly technical in his approach and laser-focused on results. He’s also an absolute workaholic to the point where I would have to get him to step back and take a rest! ...
Quite simply, Paul is a digital guru. He can lead by fine example because he has been there and done it all, from programming and analysis to campaign and reputational management.
Working with Paul was a great experience. He's a skilled digital marketing pro with a strong grasp of SEO and technical acumen, including coding and analysis.
Paul is a superb Digital Marketer. He approaches challenges with enthusiasm, and his knowledge of digital skills is second to none.
Paul is a fantastic digital manager. Attentive, genuine, empathetic, a great active listener, analytical, and a great problem solver.
With over 25 years of experience in digital marketing, I’ve managed multi-million-pound budgets and led teams to achieve outstanding results. My unique ‘cut-to-the-chase’ approach means I focus on what truly works, saving you time, money, and effort. I also offer a full-stack service, covering everything from strategy to implementation, so you don’t need to juggle multiple service providers.
I partner with ambitious SMEs from a variety of industries. Whether you’re a startup looking to make your mark or an established company aiming to scale, my tailored marketing strategies are designed to meet your specific goals and budget.
I offer a comprehensive range of digital marketing services, including strategy development, SEO, PPC management, social media marketing, content creation, email & SMS marketing, and website development. My goal is to provide a one-stop solution for your digital marketing needs.
A free 30-minute discovery call can help determine if we’re a good match. During this call, we’ll discuss your goals, challenges, and expectations to see how my expertise aligns with your needs.
My approach begins with understanding your business inside and out. I conduct a thorough analysis of your current market, competitors, and audience to develop a bespoke strategy that aligns with your budget and goals. This ensures that your marketing efforts are targeted and effective.
Success is measured through a combination of key performance indicators (KPIs) tailored to your business goals. These might include increased traffic, improved lead generation, higher conversion rates, or better engagement. I provide regular reports and updates so you’re always in the loop about your campaign’s performance.
My services are competitively priced, typically a lot better value than large agency rates. For ongoing partnerships, I offer retainer packages at discounted rates based on the number of hours required each month. All costs are discussed and agreed upon upfront to ensure transparency and predictability.
The timeline for results varies based on the type of service and the competitive nature of your industry. For example, PPC campaigns can show results within weeks, while SEO strategies typically take a few months to build momentum. During our initial discussions, I’ll give you an estimated timeframe for your specific goals.
I offer both. Whether you need a one-off project, such as a website build or ad campaign, or a comprehensive long-term marketing plan, I can tailor my services to fit your needs.
My process begins with a discovery call to understand your business and goals. From there, I conduct a detailed research phase and develop a custom strategy. Once we agree on the plan, I execute and manage the campaigns while providing ongoing optimisation and transparent reporting.
While I am proficient in a wide range of digital marketing skills, I have a network of trusted freelance specialists I can call upon when needed, such as graphic designers or developers, ensuring that you always receive top-notch service without limitations.
Absolutely. I tailor communication to your preferences, whether you prefer weekly calls, emails, or Slack updates. Regular check-ins are part of my commitment to keeping you informed and involved in your marketing progress.